“TO LEARN AND LIVE JEWISH VALUES EVERY DAY IS TO ENHANCE ONE’S LIFE.” 

Our goal is to embrace this general theme and weave it into everything we do as a community, making it easier for us to expand our Jewish perspective and enrich our search for meaning.

BETH JUDAH STRATEGIC PLAN IMPLEMENTATION
GOALS FOR 2020-2022

GOAL # 1: CREATE AND BUILD A WARMER, MORE WELCOMING AND INCLUSIVE CONGREGANT CULTURE (community)

  • To grow a community, it is important to have a Beth Judah member at every service and event TO GREET PEOPLE, to make sure people sign in so that a record is kept for each venue, and to get contact information for all new people so that follow-up, if appropriate, can be done. 

  • REPRODUCE the Beth Judah post card and/or rack card. The basic cost would be printing.  This is a cost-effective promotion piece that fits into a specifically-designed display rack or counter-top holder for easy access as well as a standard #10 business envelope, thus serving double-duty as a mailer insert. They can be distributed to real estate brokers who prepare informational packets for renters both in Wildwood and Cape May; they can be put into motels/hotels, they can be posted in libraries, supermarkets and, Post Office bulletin boards.   In a summer community, a rack card helps to spread the word that you exist.  


GOAL #2: 
ENHANCE WORSHIP SERVICES TO MEET INCREASING DIVERSE SPIRITUAL NEEDS


  • Work with the Rabbi to CREATE SIX “SHABBAT EXPERIENCE” SERVICES throughout the year that relate the wisdom, tradition and values of Shabbat and how they relate to our everyday life. This can be done by incorporating creativity, music, participatory worship and interactive learning based on the theme: TO LEARN AND LIVE JEWISH VALUES EVERY DAY IS TO ENHANCE ONE’S LIFE. A “Shabbat Experience” could include a “Special Speaker Shabbat” where a “Speaker” is engaged to come and share their expertise on a variety of relevant and timely subjects. A “Shabbat Experience” could include “A Shabbat With A Beat” inviting/engaging a group of musicians and/or singers to perform an evening of inspirational melodies that celebrate Shabbat.

  • “TWO MINUTES OF TORAH”- produce a short overview of the Torah portion and a short commentary of how that overview or messages relates to everyday life written by the Rabbi a week before he/she is scheduled to come to Beth Judah as a marketing/educational piece.  The information can be sent to all members in advance as a reminder of services, posted on the website, Facebook, or newsletter.

  • Plan at least two ONEG SHABBATS that include some social forum with a light and/or pot luck dairy dinner with a specific discussion that relates to our theme “TO LEARN AND LIVE JEWISH VALUES EVERY DAY IS TO ENHANCE ONE’S LIFE.”

  • DEEPEN THE EXPERIENCE OF THE HIGH HOLIDAYS: The High Holidays are a time when Beth Judah has its largest audience; it is an opportunity to impart and convey the richness of our heritage and the beauty of our tradition to those in attendance. Work with the Rabbi and an interested group of members to explore and plan in advance how the High Holiday traditional liturgy or what can be added to the liturgy that will inspire all worshippers with the deeper mood, meaning and message of the High Holidays. Through the liturgy incorporate our theme by relating the wisdom, tradition and values in the holiday and how they relate to our everyday life. Hire a Cantor who will work with the Rabbi to craft a more participatory service as music creates an aura that helps congregants pray.


GOAL #3: 
CREATE HIGH QUALITY EDUCATION PROGRAMS AND CULTURAL OFFERINGS WHICH SOLIDIFY MEMBERS’ COMMITMENT TO LIVING A JEWISH LIFE (Torah learning and cultural)

  • Continue the FELLOWSHIP & LEARNING Salons based on the theme: TO LEARN AND LIVE JEWISH VALUES EVERY DAY IS TO ENHANCE ONE’S LIFE.

  • Work with Rabbi to develop SPECIAL PROGRAMS that enhance the celebrations of Sukkot, Simchat Torah, Chanukkah, Tu B’Shevat, Purim, Passover (community Seder.)

  • Create SPECIAL CULTURAL PROGRAMS for Yom Ha’Shoah-Holocaust Memorial Day, Israeli Independence Day, American Jewish Heritage Month and cultural events.​

  • Work with Rabbi to cultivate and nurture ADULT EDUCATION PROGRAMS (lectures, classes, discussions) that provide academic opportunities allowing participants to connect to the personal, ethical and social dilemmas that impact our Jewish and secular worlds. This could include outside speakers.


GOAL #4: 
ENSURE THAT ACTS OF LOVING KINDNESS ARE PROVIDED TO BETH JUDAH MEMBERS IN NEED OF COMFORT, CARE, AND TO THE OUTSIDE WORLD THROUGH SOCIAL ACTION AND SOCIAL JUSTICE (kindness and Tikkun Olam-healing of a broken world.)

  • Put together a FORMAL SHIVA PACKET explaining the process, procedure, etc.

  • Create a Beth Judah CARING CIRCLE made up of a few members who are willing to visit members in the hospital, visit home-bound members, assistance with grocery shopping for those who can no longer drive, etc.

  • Create a Beth Judah SOCIAL SERVICE DAY where members of Beth Judah gather to spend their time collectively working on a social service project in the community. It can be helping register people to vote, donating non-perishable food to a food bank, collecting blankets to be delivered to a homeless shelter, collecting unused makeup and perfume to donate to a center for abused women, organizing a winter clothes drive to collect coats, hats, scarves and gloves to be donated to a shelter or working with community partners who are hosting a Thanksgiving dinner for people who may not be able to afford their own.


GOAL #5: STRENGTHEN SYNAGOGUE SUPPORT SYSTEMS AND STRUCTURE IN THE FOLLOWING AREAS:  membership, facilities, governance, finance, communication.
 
MEMBERSHIP

  • Come up with ideas and create a PLAN TO INCREASE MEMBERSHIP which includes marketing and outreach strategies and implement it.

  • IDENTIFY YOUR TARGET POPULATION (former members in the area; interfaith families) and develop a step-by-step plan of how you will reach this population, welcome and thank those who come through your doors, track participants to services and events, and track and follow procedures with people who have expressed interest.

  • Put together a BUDGET TO ADVERTISE Beth Judah services and/or events in the Cape May County Herald and Exit Zero. 

  • Update our current list of Jewish FAMILIES WHO OWN WEEK-END OR SUMMER HOUSES in Cape May County. Send out a welcoming letter and invite them to a specific event and follow it up with a phone call.​

  • Research via word of mouth from LOCAL BOARDWALK BUSINESS PEOPLE or the mercantile licenses and make a list. Write a welcoming letter with information about Beth Judah, its goal of moving forward, website and communication information and send it out.


FACILITIES

  • INVENTORY AND EVALUATE Beth Judah assets so that there is a clear understanding of value, use, description and condition of these assets.

  • Put together an OPERATIONAL AND MAINTENANCE MANUAL for the synagogue.

  • Write POLICIES FOR THE USE OF THE FACILITY to prepare the site as a means to generate additional income.

  • Consider creating a more intimate space in the synagogue making five pews on each side of the Bimah in the sanctuary moveable to or use the social hall with a portable Bimah.


GOVERNANCE

  • Turn Board Meetings into WORKING SESSIONS around pressing issues; the Board itself can work on developing policies and developing plans to increase membership, etc.

  • Focus on making the office efficient, UPGRADING SYSTEMS (like the computer) and establishing stream-lined procedures for all office operations.

  • Focus on ways to IMPROVE COMMUNICATION among the Executive Committee members, Board members, those working on projects and members.


FINANCE


  • UPGRADE THE ACCOUNTING SYSTEM currently in place and make it efficient.​

  • Work on developing a FINANCIAL DEVELOPMENT PLAN for the next two years.

  • Put together a FUND RAISING PLAN FOR the next 2 years to address the needs of the operational budget.  Aim for at least 2 fundraising events.

  • CREATE A PLAN to rent synagogue spaces for additional income and then implement the plan.

  • Opening a PAY PAL account on the Beth Judah website to make it easier to pay fees, dues and give contributions.

  • CREATE A PLAN OR STRATEGY that will encourage financial support to Beth Judah through bequests under Wills or Living Trust, Beneficiary Designations under Retirement Plan Assets, Life Insurance, Securities, Real Estate, Tangible Personal Property, etc.


COMMUNICATION

  • CONTINUE the newsletter and website. ​

  • Creating opportunities for volunteering at Beth Judah’s e.g. Facebook page.

  • Everything written, whether it is an email blast, a covering letter, a thank-you note, a renewal notice is an introduction of Beth Judah Temple. All written material should reflected the values of Beth Judah Temple.​ Evaluate all written materials.